Minto Communities and Margaritaville Holdings Welcome First Home Buyers During Celebratory Event at Latitude Margaritaville Daytona Beach

Daytona Beach, FL — November 15, 2017 – Minto Communities and Margaritaville Holdings welcomed hundreds of committed buyers and marked the first official home sales at LATITUDE MARGARITAVILLE Daytona Beach, a new 55-and-better active adult community, during a festive celebration earlier this week. The celebration started on Sunday, November 12, as more than 300 aspiring future residents camped outside the sales center overnight. While getting to know their new neighbors, the group had the community’s first unofficial block party complete with live entertainment, complimentary food and drinks, games and more. On Monday, November 13, the sales center opened at 9 a.m. and buyers placed deposits on their future homes in paradise.  

"The first day of sales at LATITUDE MARGARITAVILLE Daytona Beach was a record setting event,” said Minto Senior Vice President William Bullock. “The high demand for homes at LATITUDE MARGARITAVILLE Daytona Beach will continue, and with the limited number of homesites that remain we encourage interested buyers to act quickly and visit our sales center.” Attendees at the sales launch event were greeted by a steel drum band, stilt walkers and cheers from Margaritaville and Minto team members as they got a feel for the laid-back lifestyle that the community will offer. The sales center opened its doors to interested buyers for preview tours on Monday, October 30th, and since then has hosted more than 3,000 people looking to make LATITUDE MARGARITAVILLE Daytona Beach their new home.

“We’re coming here for a wonderful, laid-back lifestyle and a fun atmosphere. I foresee a lot of block parties in our future!” said Susan Veatch, the official first customer to secure a homesite in LATITUDE MARGARITAVILLE Daytona Beach. “The experience has been absolutely incredible. Everything from the Minto and Margaritaville family inside the sales center, to the way it has been organized for those of us that did want to camp out overnight to make sure we got our lot number. I could not have asked for a smoother transition!”

LATITUDE MARGARITAVILLE Daytona Beach is now selling homes in the first phase of 378 homesites. Current plans call for 3,000 homes to be built, with the possibility of a future expansion including a total of 6,900 homes. Due to a limited number of homesites in the first release, sales are available in person on a first come, first served basis. Villas and single-family homes ranging from 1,503 to 2,564 square feet under air are now available for purchase, with prices starting in the low $200’s. Nine furnished model homes are currently under construction and are expected to open in early 2018.

“It was awesome to witness the future residents of Latitude Margaritaville create their own community, under a tent, while waiting in line to pick out their new homes. They shared stories, their dreams of living in Margaritaville, their passion for the Margaritaville lifestyle and bonded over this once-in-a-lifetime experience,” said Tamara Baldanza-Dekker, chief marketing officer of Margaritaville. “Strangers became friends overnight and by the time they entered the sales center, many of them chose to be next door neighbors. We can’t wait for everyone to move in so we can officially welcome them home!”

Recently announced amenity details include a cutting-edge Fins Up! Fitness Center with an aerobics studio, indoor lap pool, spa, group fitness classes, and wellness services, as well as community programs offered by Halifax Health, the community’s wellness partner. For outdoor fitness, fun and relaxation, residents will enjoy the Paradise Pool with beach entry, cabanas and tiki huts as well as tennis, pickleball, bocce ball courts and a Barkaritaville dog park. At the Workin’ N’ Playin’ Center, arts, craft and other programs will be offered - including a Coconut Telegraph Business Center, The Hanger workshop where residents can tune up their golf cart and even a Barkaritaville Pet Spa.

Residents will also enjoy live entertainment under the bandshell in the Latitude Town Square. Other amenities for dining and recreation include a Latitude Bar & Chill Restaurant, Changes in Attitude poolside bar and Last Mango Theater for dances and banquets. Another highlight is a private Beach Club for residents on the Atlantic Ocean with breathtaking views and beachfront amenities. A grocery store will be part of a 200,000-square-foot neighborhood retail center, among other businesses.

In February, Margaritaville Holdings and Minto Communities announced their partnership to develop LATITUDE MARGARITAVILLE active adult communities in some of the nation’s most popular destinations. Designed specifically for those 55-and-better who are seeking a uniquely fun and relaxed lifestyle experience, LATITUDE MARGARITAVILLE Daytona Beach is the first to open. A second location is planned for Hilton Head, South Carolina, with its sales center opening date slated for early 2018.

LATITUDE MARGARITAVILLE Daytona Beach is located across from LPGA International, which features two signature golf courses by Rees Jones and Arthur Hills. Daytona Beach International Airport, world-famous beaches, Daytona International Speedway, the new One Daytona entertainment, dining and shopping destination, Tanger Outlet Mall, and the Halifax Regional Medical Center all are just minutes away via I-95. LATITUDE MARGARITAVILLE Daytona Beach sales center is located at 2400 LPGA Boulevard in Daytona Beach, Florida. The sales center is open Monday through Saturday from 9 a.m. – 5 p.m. and Sunday from 11 a.m. – 5 p.m.

For more information on LATITUDE MARGARITAVILLE and to sign up to receive regular development updates, visit

For more information on Margaritaville, visit Follow Margaritaville on Facebook at, and on Twitter and Instagram at @Margaritaville.

For more information on Minto Communities, visit Follow Minto on Facebook at, and on Twitter and Instagram at @MintoFlorida.

About Minto Communities USA

Minto Communities USA, based in Florida since 1978, has represented integrity, financial strength and enduring value for nearly 40 years. Minto builds exceptional new homes and communities to meet every lifestyle, with more than 25,000 new homes built in 44 communities. Minto is dedicated to continuous improvement in design, quality and customer experience. Applauded and recognized as an expert in building active-adult communities, Minto was awarded “Best Floor Plans for 50+” from Ideal-Living magazine. These are just some of the elements that set Minto apart as an exceptional home builder and community developer, and have earned the company national recognition that includes consistently high rankings from Eliant Customer Service Surveys. Minto has earned multiple national awards for community and home design, including 2016 Best Mixed-Use Community and 2017 Best Clubhouse from the National Association of Home Builders (NAHB) for The Isles of Collier Preserve community in Naples, Florida; and 2016 Best Clubhouse from NAHB for the Harbour Isle Beach Club in Sarasota-Bradenton, Florida.

About Margaritaville

Margaritaville is a global lifestyle brand inspired by the lyrics and lifestyle of singer, songwriter and best-selling author Jimmy Buffett, whose songs evoke a passion for tropical escape and relaxation.

Margaritaville features ten destination resorts/hotels across the Southeast United States and Caribbean and 23 additional locations in active development, four gaming locations and more than 60 food and beverage locations including signature concepts such as Margaritaville Restaurant, award-winning JWB Prime Steak and Seafood, 5 o’Clock Somewhere Bar & Grill and LandShark Bar & Grill. More than 15 million travelers every year change their latitude and attitude with a visit to a Margaritaville resort, residential real estate destination, vacation club, vacation home rental and restaurant.

Consumers can also escape everyday through a collection of Margaritaville lifestyle products including apparel for men and women, footwear, frozen concoction makers, home décor and more. Additionally, the brand’s food, beverage and spirits lines – including Margaritaville tequilas, rums, LandShark Lager – deliver authentic, tropical escapism to fans around the world. Margaritaville, a state of mind since 1977.

Register now for special offers, incentives and latest news