Margaritaville Holdings and Minto Communities Announce Partnership to Develop New Active Lifestyle Destinations

First Location Set for Daytona Beach, Florida


Orlando, Fla. – February 16, 2017 – Margaritaville Holdings and Minto Communities today announced a partnership that will develop new active adult communities in some of the nation’s most popular destinations. The first location of the all-new residential concept will open in Daytona Beach, Florida (see renderings below). The Sales Center at LATITUDE MARGARITAVILLE, Daytona Beach has already broken ground and is slated to open in Fall 2017.  

 “We are excited to partner with Minto and believe this relationship will redefine lifestyle destination living in Daytona Beach,” said John Cohlan, chief executive officer of Margaritaville. “With Minto’s expertise in creating master planned developments and Margaritaville’s inherent ability to deliver fun and escapism, Latitude Margaritaville has the exact coordinates for those looking to live the Margaritaville lifestyle as they grow older, but not up.”

Featuring world-class amenities and design, LATITUDE MARGARITAVILLE, Daytona Beach will reflect Margaritaville’s authentic, “no worries,” tropical vibe, offering an immersive brand experience. Current plans call for walkable neighborhoods and a Town Center featuring a fitness center with an aerobics studio, indoor lap pool, spa, and group fitness classes; indoor and outdoor dining with signature Margaritaville food and beverage concepts, as well as others; arts and learning programs for residents and guests; and a resort pool area with beach entry. In true Margaritaville fashion, music will also play an important part in the community, with a band shell for live entertainment in the Town Center. A private beachfront club with breathtaking views and beachfront amenities will be set on the Atlantic Ocean, which residents can access via a continuous loop shuttle service.

“For over 60 years Minto has focused on providing incredible lifestyle in the communities we create,” said Bill Bullock, senior vice president of Minto Communities.  “We are thrilled to be partnering with Margaritaville to put the exclamation point on fun living for active adults!”


With an ideal location in Daytona Beach at LPGA Blvd. and I-95, the destination offers access to the area’s world-famous beaches; championship golf at LPGA International; Daytona International Speedway; Daytona Beach International Airport; the new Daytona One entertainment, dining and shopping destination; and much more.


Additional details on plans are expected later this year. 

 For more information please visit www.LatitudeMargaritaville.com.  For more information on Margaritaville, visit www.margaritaville.com.Follow Margaritaville on Facebook at www.facebook.com/margaritaville, and on Twitter and Instagram at @Margaritaville. For more information on Minto, visit www.mintofla.com. Follow Minto on Facebook at www.facebook.com/mintoflorida, and on Twitter and Instagram at @MintoFlorida.

About Margaritaville

Margaritaville is a global brand inspired by the lyrics and lifestyle of singer, songwriter and author, Jimmy Buffett, whose songs evoke a passion for tropical escape and relaxation. Since launching its first restaurant location in Key West, Fla. in 1987, Margaritaville has become America’s leading lifestyle escapism brand.


Today, Margaritaville features nine destination resorts/hotels across the Southeast United States and Caribbean and eight additional locations in active development; four gaming locations; and more than 60 food and beverage locations including signature concepts such as Margaritaville Restaurant, award-winning JWB Prime Steak and Seafood, 5 o’Clock Somewhere Bar & Grill and LandShark Bar & Grill, among others. More than 15 million travelers every year change their latitude and attitude with a visit to a Margaritaville residential real estate destination, vacation club/vacation home rental, restaurant and full-service AAA Four-Diamond resort.


Consumers can also escape everyday through a collection of Margaritaville lifestyle products including apparel for men and women, footwear, frozen concoction makers, home décor and more. Additionally, the brand’s food, beverage and spirits lines – including Margaritaville tequilas, rums, LandShark Lager and Island Tea – deliver authentic, tropical escapism to fans around the world. Margaritaville, a state of mind since 1977.

About Minto Communities

For over 60 years, the Minto name has represented integrity, financial strength and enduring value. A family-owned business, Minto constructed its first home in 1955, and over the ensuing six decades, has grown into an integrated real estate development, construction and management company with operations in Ottawa, Toronto, Calgary and Florida.


Minto builds a wide array of award-winning new homes and communities to meet every lifestyle, with more than 80,000 new homes built, including over 25,000 in Florida in 44 communities throughout the state.  Minto is dedicated to creating exceptional homes and communities through continuous improvement in design, quality and customer experience. Applauded and recognized as an expert in building active-adult communities, Minto was awarded “Best Floor Plans for 50+” from Ideal-Living magazine.


These are just some of the elements that set Minto apart as an exceptional home builder and community developer, and have earned the company national recognition that includes consistently high rankings from Eliant Customer Service Surveys.  Minto has earned multiple national awards for community and home design, including Best Mixed-Use Community and Best Clubhouse from the National Association of Home Builders (NAHB) for their Isles of Collier Preserve community in Naples, Florida.

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