Latitude Margaritaville Daytona Beach Town Center Grand Opening Draws 2,800+

DAYTONA BEACH, FL (June 17, 2019)  — Latitude Margaritaville Daytona Beach celebrated the grand opening of the highly anticipated Latitude Town Center on Saturday, June 8, with more than 2,800 people in attendance for a lively Margaritaville-style celebration. Attendees gathered at the Town Center's new Latitude Bar & Chill restaurant and Changes in Attitude Bar, and danced to Jimmy Buffett tunes played by live bands under a large thatched roof bandshell equipped with full concert stage and big screen monitor.

In addition to the laid-back Latitude Bar & Chill and Town Square bandshell, the Town Center includes a state-of-the-art Fins Up! Fitness Center with fully outfitted gym, spin room and aerobics room, virtual personal trainer, private massage room and sauna. A lagoon-style Parrot Head Pool wraps around a unique Tiki Island that offers plenty of shaded cabanas, tiki huts and shade sails. Tennis and pickleball courts and a multi-use sports court are also available, along with a nature trail.

Latitude Margaritaville communities — inspired by the music of legendary singer, songwriter and best-selling author Jimmy Buffett — are being developed by Minto Communities in partnership with global lifestyle brand Margaritaville Holdings.

"Latitude Margaritaville is redefining the approach to active adult communities with its no-worries lifestyle of fun, food and music for those 55-and-better who are growing older, but not up," noted Minto's Latitude Margaritaville Division President William Bullock. "It is so rewarding to see the enthusiastic responses of our residents and the public to the Latitude Town Center's world-class amenities."

Future amenities will include a Workin' N' Playin' Center where arts, crafts and other programs will be offered, Coconut Telegraph Business Center, and Last Mango Theater for shows, dances and banquets. Bocce ball courts also will be added, and residents will be able to tune up their golf carts at The Hanger workshop. In addition to the existing Barkaritaville Dog Park, canine residents will have a Barkaritaville Pet Spa.

"We're excited to provide our homeowners with unique amenities that fit the laidback Latitude Margaritaville lifestyle, and are pleased with the reaction we received from the crowd who toured our town center this past weekend," said Stuart Schultz, director of residential community relations for Latitude Margaritaville Daytona Beach.

Latitude Margaritaville residents also will have a private Beach Club on the Atlantic Ocean with breathtaking views and many beachfront amenities. A free shuttle service will be available to transport homeowners from the community to the Beach Club.

The golf cart-accessible Latitude Landings is underway across from the entrance to Latitude Margaritaville. The 200,000-square-foot destination retail center will be anchored by a Publix grocery store that is projected to open this fall.

Plans call for more than 3,000 homes at build out at Latitude Margaritaville Daytona Beach. Latitude Margaritaville Hilton Head is the second of the communities to open. Latitude Margaritaville Watersound, located near Panama City Beach in the Florida Panhandle, is projected to open in early 2021.

The Latitude Margaritaville Daytona Beach sales center is located at 2400 LPGA Boulevard in Daytona Beach, Florida. The sales center is open Monday through Saturday from 9 a.m. – 5 p.m. and Sunday from 11 a.m. – 5 p.m.

For more information on Latitude Margaritaville and to sign up to receive regular development updates, visit Follow Latitude Margaritaville on Facebook at and on Twitter at @LatitudeMville.

About Latitude Margaritaville:

Latitude Margaritaville is a new portfolio of active adult communities developed by master developer Minto Communities and global lifestyle brand Margaritaville Holdings. Offering resort-style amenities, Latitude Margaritaville is the ideal destination for those looking to live the Margaritaville lifestyle as they grow older, but not up. The communities feature a resort-style pool, fitness center, live entertainment, signature Margaritaville food and beverage concepts, arts and learning programs and more. Ranked the nation's most popular active adult community of 2018 by and 2019’s Best 55+ Community of the Year by the National Association of Home Builders, the first Latitude Margaritaville opened in Daytona Beach, Florida. A second Latitude Margaritaville is now open in the Hilton Head, South Carolina area, and plans are underway for a third location in Watersound in the Florida Panhandle, opening in 2021 Additional Latitude Margaritaville communities are planned for some of the nation’s most popular destinations.

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