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Press Releases
Local Community is $250,000 Richer Thanks to Anniversary Celebrations
by Ottawa's Biggest Builder!
December 6, 2004 – Next May, Ottawa's largest developer
Minto will turn 50, sparking a yearlong celebration. The company
plans to roll out the traditional anniversary festivities like
special events for staff and other stakeholders but they also have
special plans to thank the community that has contributed so much
to the company's success.
Starting in January and each week for 50 weeks during 2005, Minto
will donate $5,000 to a local Ottawa charity. Minto's main website, www.minto.com,
already displays an animated icon inviting local charities to submit their
application online to become one of the lucky 50. This program, called 50 Weeks
/ 50 Charities, requires that each recipient organization be a registered charity
in good standing, that they are willing to be profiled in Minto's ad
campaigns and that the funds will be used to benefit local residents.
The plan is to feature a chosen charity every week in local newspapers and
on Minto's website. Executive Vice President Robert Greenberg, who conceived
this program, sees it as the perfect way to commemorate Minto's milestone
while raising awareness about many of the agencies that work so hard to contribute
to Ottawa's quality of life. According to Mr. Greenberg, "It would
have been easy for us to focus our celebrations internally or with our customers.
But we wanted to do more, by showing other businesses that you have to give
to get and by educating the public on programs and agencies that are making
a huge difference in our city."
With 50 years under its corporate belt, this is just the continuation of a
long-standing tradition at Minto of giving back to the community. As a registered
member of Imagine, a national consortium of companies created by the Canadian
Centre for Philanthropy, Minto donates a minimum of 1% of gross profits to
charity, sponsors a variety of community fundraisers, like the Dream of a Lifetime
Contest for CHEO, and has a flourishing employee volunteer program. In 2000,
Minto was named the Outstanding Philanthropic Regional Corporation Award by
the Ottawa Chapter of the National Society of Fund-Raising Executives and just
this year was nominated for a CIBC Spirit of Leadership Award for corporate
social responsibility.
Other plans underway to mark Minto's 50th anniversary in business include
a corporate history book that will be distributed to shareholders, employees
and business associates. The book will tell the compelling story of a family
business that has grown to include new home production, residential rentals,
commercial leasing, a suite hotel and more, in three major areas, Ottawa, Toronto
and South Florida.
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CONTACT:
Robert Greenberg, Minto Developments Inc.
Telephone: 782.2329
CHARITIES: Visit www.minto.com
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