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Minto Ranks Number One in State, Top Ten Nationwide for Customer Satisfaction
May 20, 2008
Coconut Creek, FL, May 20, 2008
Minto Communities has earned the number one ranking in Florida and Top Ten nationwide for excellence in customer service, according to a recently-released report by Eliant, a nationally recognized research group specializing in the new home industry.
It is the second time Minto joins the Top Ten nationwide in customer satisfaction since becoming a member of the Eliant consortium, beating out dozens of the nation’s top private and publicly-owned new-home builders across the country.
“We are honored to be recognized by our customers for delivering excellent service and making their home buying experience the very best it can be,” said Jim Traxinger, Executive Vice-President of Minto Communities. “Our teams work tirelessly to meet and exceed the expectations of our customers and we will continue to make that our number one priority.”
Over 75 mid- to large-sized home builders across the country participate in the Eliant survey, which assesses customers’ experience based on several key measures. The survey is conducted at three critical intervals, or “touch points”, over the course of a 12- to 14-month period. Customers are asked to evaluate their builder on things such as competency, quality, reliability, and customer service.
To determine the top builders in the nation and in each of their respective markets, Eliant calculates a "Key Measures" Score comprised of three critical questions, which are asked of actual homeowners:
Overall, were they satisfied with the quality of their home? Did the builder meet its commitments to the homeowner? Would the homeowner recommend the builder to a friend or family member?
In Florida, customers said Minto had met or exceeded their expectations, giving the company the number-one ranking among 14 divisions. Across the nation, Minto ranked 10 out of more than 75 builders for 2007.
“This is very exciting news,” Traxinger said. “It validates Minto’s commitment to our customers and the values that we espouse as a company.”
About Minto
Minto Group Inc., based in Ottawa, Canada, is a fully integrated real estate development, construction and management company with operations in Ottawa, Florida and Toronto. Their mission is to provide quality residential and commercial accommodations to satisfy the needs of the marketplace as well as support and enhance the growth and well being of the communities in which they operate. Since 1955, Minto has built more than 60,000 new homes. Minto Communities, LLC based in Coconut Creek, Florida, has completed over 19,000 homes in Florida since its beginning in 1978. This year, the Florida based organization was ranked Number One in the state for Customer Satisfaction and in the Top Ten nationwide by Eliant Inc., a nationally recognized research group specializing in the new home industry. In addition, Minto expanded its operations by opening a new West Central Florida Division in Tampa, covering the Sarasota – Tampa – Orlando corridor.
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