December 6, 2004 – Next May, Ottawa's largest developer Minto will turn 50, sparking a yearlong celebration. The company plans to roll out the traditional anniversary festivities like special events for staff and other stakeholders but they also have special plans to thank the community that has contributed so much to the company's success.
Starting in January and each week for 50 weeks during 2005, Minto will donate $5,000 to a local Ottawa charity. Minto's main website, www.minto.com, already displays an animated icon inviting local charities to submit their application online to become one of the lucky 50. This program, called 50 Weeks / 50 Charities, requires that each recipient organization be a registered charity in good standing, that they are willing to be profiled in Minto's ad campaigns and that the funds will be used to benefit local residents.
The plan is to feature a chosen charity every week in local newspapers and on Minto's website. Executive Vice President Robert Greenberg, who conceived this program, sees it as the perfect way to commemorate Minto's milestone while raising awareness about many of the agencies that work so hard to contribute to Ottawa's quality of life. According to Mr. Greenberg, "It would have been easy for us to focus our celebrations internally or with our customers. But we wanted to do more, by showing other businesses that you have to give to get and by educating the public on programs and agencies that are making a huge difference in our city."
With 50 years under its corporate belt, this is just the continuation of a long-standing tradition at Minto of giving back to the community. As a registered member of Imagine, a national consortium of companies created by the Canadian Centre for Philanthropy, Minto donates a minimum of 1% of gross profits to charity, sponsors a variety of community fundraisers, like the Dream of a Lifetime Contest for CHEO, and has a flourishing employee volunteer program. In 2000, Minto was named the Outstanding Philanthropic Regional Corporation Award by the Ottawa Chapter of the National Society of Fund-Raising Executives and just this year was nominated for a CIBC Spirit of Leadership Award for corporate social responsibility.
Other plans underway to mark Minto's 50th anniversary in business include a corporate history book that will be distributed to shareholders, employees and business associates. The book will tell the compelling story of a family business that has grown to include new home production, residential rentals, commercial leasing, a suite hotel and more, in three major areas, Ottawa, Toronto and South Florida.
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Robert Greenberg, Minto Developments Inc.
CHARITIES: Visit www.minto.com